What is strategy?

It depends on the context.

It depends on who is talking about it.

While it is a word that conjures up a sense of weight, or seriousness, it is often thrown around as weightless ‘fluff’, something to hide behind when there’s a lack of clarity.

At Shantalla, how we choose, and love, to understand ‘strategy’ is outlined in the video on this page, which lays out our Value Induction Path (VIP).

But there is one universal truth about strategy…

You should have one.

Your business should have one.

To quote the Cheshire Cat: If you don’t know where you are going, any road will take you there.